Smith & McLaurin

creative agency
marketing mechanix

client
Smith & McLaurin

disciplines
packaging

A bespoke ‘Survival Kit’ for creatives we designed and produced from start to finish for Smith & McLaurin to present their latest range of label stocks to their clients.

An aluminium case printed externally and internally – using dye sublimation – in which we included a pen, micrometer, stanley, magnifying glass and of course a whisky miniature for those late nights!

The set of swatch books included were designed in bold, modern duotones which created impact and personality on first viewing and the metal embossing of brand strapline ‘PositivelyDifferent’ featured on the cover and inside lid added uniqueness and style to the set.